Thursday, February 1, 2007

Where your "2 cents" are worth more than you think!

Big corporations do a lot of testing before they launch a product on the market. They really have to because if it bombs, it costs them millions of dollars.

Yet year after year, companies release some of the dumbest products you've ever heard of - like garlic cake or edible deodorant. Or how about the geniuses who released aerosol toothpaste and packaged it for kids. Guess what happens when you give kids an aerosol can and encourage them to press the trigger? It was a huge marketing disaster as well as a sticky mess.

Inside each company people advocate products that have no chance of making it in the real world. And the corporate bean counters are catching on that they can not rely on their "in house" research teams because they aren't getting honest results.

So their next step was "focus groups" where they invited people in to their headquarters and asked them questions about their shopping practices. But they soon discovered the information they collected about their home town market had nothing to do with the world wide market.

That's where you come in. These companies need your knowledge, opinion and expertise to prevent them from shooting themselves in the foot again. They will gladly pay for your time in order to save themselves from a potential marketing disaster.

Could you use an extra $300 to $1,000 a month? Did you know you can make good money filling out online surveys sitting at home in your pajamas? It's easier than you think, and SurveyScout can show you how.


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